Appsense take a risqué approach to their marketing
AppSense Technologies is a leading software developmentcompany specialising in the advancement of desktop andserver security software solutions.
Application computing environment
Their flagship product, also named AppSense, has been specially designed for the application computing environment, to prohibit unauthorised or illegal applications being run across the server network.
AppSense needed to heighten their awareness within themarketplace and approached Anderson Baillie to devise aneffective marketing strategy. An integrated advertising andsequencing direct marketing campaign was created usingoffice characters to warn of the dangers of network abuse.
Aimed at IT systems management
The campaign was aimed at IT systems management and generated immediate interest due to its innovative approach.