Retail Solutions Exhibition
Extending the virtues of an initial product introduction
is always a challenge for any marketing professional.
Anderson Baillie achieved this through the clever integration
of campaign methods and innovative imagery.
Further direct marketing activities
Following on from the successful launch of SAP Retail at
Retail Solutions 1998, Anderson Baillie moved the campaign
forward via the introduction of further direct marketing
activities, which supported a series of lower key events
at the Imagination Gallery (Central London) as well as an
in-house event at SAP Clockhouse.
Helped extend the campaign lifecycle over
The development of the campaign concept proved extremely
successful and helped extend the campaign lifecycle over
12 months through to the Retail Solutions exhibition 1999.