Website is central to new Vivista brand
The Securicor Information Systems site had never been at
the forefront of the company’s promotions. As a bolt-on to
the corporate Securicor site, it was hidden and rarely updated.
Following the launch of the company as Vivista, a simple
holding site was produced by Anderson Baillie to introduce
Vivista and communicate their key solutions. This site
generated a high level of response with a number of key
business leads generated. Following this success it was
decided that the new full website would become central
to the company’s external communications.
Anderson Baillie were tasked with managing the design and
production for the new website. The design would be based
around a Content Management System to allow Vivista
flexibility to update the site themselves.
Vivista wanted to ensure that the
website demonstrated their breadth of capability. Although their core skills
lie in the
provision of ICT to the public sector, and in particular the
Emergency Services, their future strategy is to apply these
skills to other markets. Also important to them is their growing
capability in the area of Business Support Services which
they hope to expand upon.
A key objective for Vivista was to create a straightforward
user experience where visitors have the option of viewing
content specific to either market segments or solution areas.
It was also important to maintain a balance between creating
a site that was content rich without being too in-depth so that
visitors are encouraged to contact Vivista to find out more.
The site needed to provide simple navigation that allowed
easy access to key content and created an environment
where users could easily identify what they were looking for.
Following the creation of Vivista’s new brand, Anderson
Baillie began to consider its application onto a website.
Firstly a number of design concepts were produced to give
Vivista an idea of how the site might look. It was suggested
that important content such as news and customer case
studies were retained on the screen throughout all pages.
This would give improved navigation for users and minimise
the number of levels of content required.
The clean lines associated with Vivista
are retained on the website and the use of flash brings the images to life
Following approval of the design concepts, the architecture
of the site was developed. A site map was produced to
show the linkages of the pages and a full page-by-page
breakdown of the content required. Anderson Baillie
worked closely with a number of representatives from
Vivista to ensure that all areas of the business were being
As the development team then began to build the structure
of the site, the project team co-ordinated the development
of the content – devising a schedule of activities to ensure
content was completed in sections that would allow the site
to be built in a controlled manner.
On commenting on the site, Martin Hewitt – Head of Systems
Function at Vivista said:
“Just a quick note to say that, on having looked through the
new Vivista web site this morning, whoever has set it up
must be congratulated on it. It really is a great site, easy to
use, full of relevant information and an excellent
representation of our business…truly inspirational!”